Marketing Trends
Beyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MorePawn Shops Going Mainstream [VIDEO]
The pawn shop—once a somewhat shady last resort to hawk jewelry for quick cash—has evolved into a viable alternative for families with bad credit under economic stress.
Read MoreB2B Storytelling
81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.
Read MoreTarget's Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…
Read MoreBill Gates Discusses Windows 8 [VIDEO]
A Microsoft-produced interview with Microsoft Chairman Bill Gates, who discussesWindows 8, Windows Phone 8, Natural User Interface and Microsoft Surface.
Read MoreBeyond Social Media: Hospitality Trust & Papa Murphy's Praise [PODCAST]
The system for verifying the accuracy of travel comments on Trip Advisor undermines all of social commerce, will it limit its growth? Social Done Right – Papa Murphy’s community & company rally around their Little Monster photo contest.
Read MoreReal-Time eTail?
Wal-Mart’s move is a concession to the inevitability of the ascendance of eCommerce.
Read MoreWal-Mart Launching Same Day Delivery [VIDEO]
I contributed some insight to this Good Question report by Jason DeRusha about Wal-Mart’s introduction of a same-day delivery service.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreInterpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
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