Marketing Trends
Social Media is Disrupting Rigid Demographic Marketing [VIDEO]
Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.
Read MoreMobile Calculations For Big Ticket Buys
49% of consumers would spend more than $100 on a purchase and through their mobile device.
Read MoreBeyond Social Media: POTUS Rocks Twitter [PODCAST]
This week’s highlights include President Obmaa’s use of social media during the fiscal cliff debate; $500 an ounce caviar in a vending machine; a lame game from TomTom & have sponsored posts screwed the pooch?
Read MoreBeyond Social Media: Old Spice Saves The World [PODCAST]
This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.
Read MoreThe Instagram Effect [VIDEO]
Mike Rugnetta of PBS’ Idea Channel examines the influence Instagram has had on photography and poses the question of whether the app is creating an army of citizen photojournalists.
Read MoreContent Sharing
Professionals spend 40% of their time online in peer-based communities.
Read MoreBeyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreMobile Video Panel Discussion [VIDEO]
This Social Media Breakfast MSP on mobile video featured panelists Panel: Tim Brunelle, Chad Halvorson & Craig Key and moderator Albert Maruggi.
Read MoreBeyond Social Media: The Big Data Election & Of Generals & Emails [PODCAST]
This week’s highlights include the Obama campaign’s use of Big Data, the emails of General John Allen, and the Wildfire app.
Read MoreBeyond Social Media: Social Democracy & Newspaper Paywalls [PODCAST]
This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.
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