Marketing Trends
Fundraising Through Facebook Feeds
Future Tense host Jon Gordon uses his Facebook feed to pitch a Minnesota Public Radio fund drive.
Read MoreWhere Social Technology Is Going
In the following video, Forrester Research’s Rebecca Jennings discusses a central premise of the book Groundswell.
Read MoreUsing Viral Video Marketing For Recruiting & Talent Acquisition
David Erickson discusses using online video marketing as a strategic recruiting/talent acquisition tool.
Read MoreExpert Positioning Using LinkedIn
In this online presentation, David Erickson discusses how to use LinkedIn as an expert positioning tool.
Read MoreBlogging For Jobs – Interview Notes
David Erickson’s interview notes for an article on blogging for employment & expert positioning for internships or entry-level jobs.
Read MoreObama's Microtargeting Campaign
How did Barack Obama’s advance by leaps and bounds the sophisticated marketing practice of Microtargeting?
Read MoreObama's Multichannel Marketing
The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.
Read MoreCNN Debuts Hologram Technology
During the American election Jessica Yellin was recorded as a hologram and beamed into the CNN studio.
Read MoreThe Analytics Election
The Obama Campaign’s data-mining capabilities allowed them to buy television advertising “14% more efficiently … to make sure we were talking to our persuadable voters.”
Read MoreThe Ultimate Internet Marketer
If I were to build a sort of Robocop of an Internet marketer from the ground up, this is what I’d include in the Ultimate Internet Marketer.
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