Consumer Behavior
Americans' Trust In Mass Media, 2001-2015 [CHART]
Trust in the mass media remains at a record low among Americans.
Read MoreHow Marketers Spend Their Time On Digital Campaigns, October 2015 [CHART]
In-house marketers are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning.
Read MoreFactors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreStreaming Video Households, July 2015 [CHART]
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Read MoreNetflix Subscriber Growth, 2012-2015 [CHART]
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
Read MoreImportance Of Social Network Profiles For Careers, May 2015 [CHART]
54% of Americans said social network profiles would be important to their careers in the next five years.
Read MoreTop Technical Challenges To Implementing Big Data, May 2015 [CHART]
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Read MoreTop Types Of Social Media Monitoring Tools, March 2015 [CHART]
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Read MoreRising Customer Expectations' Influence, May 2015 [CHART]
Nearly two-thirds of corporate execs said rising customer expectations had increased pressure to innovate.
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