Consumer Behavior Archives - Page 97 of 547

Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]

Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).

Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.

Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.

The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.

Nearly nine in 10 internet users worldwide believe that good service makes them feel more positive about brands.

Smartphone users typically have a plethora of apps installed on their devices, but use only a select few daily.

Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.

84% of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months.

Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.

Department stores are having to adjust their business strategies for the digital age.