Consumer Behavior
Consumer Ratings Of US Industries, August 2015 [CHART]
The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view.
Read MoreEffect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
Read MoreDemographics Of Top Social Media Sites, August 2015 [CHART]
Facebook remains the most popular social platform, used by 72% of connected adults.
Read MoreEmail Click-To-Open Rates, 2013-2015 [CHART]
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Read MoreMost Annoying Customer Service Issues, August 2015 [CHART]
Almost 9 in 10 consumers have contacted customer service at some point in the past year,.
Read MoreType Of Personalization That Will Prevent Unsubscribing, May 2015 [CHART]
Taking email recipients’ frequency and personalization preferences into account is imperative for subscriber retention.
Read MoreThe Internet Of Things [INFOGRAPHIC]
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Read MoreMobile Millennials' Retail Browsing Habit, August 2015 [CHART]
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Read MoreUS & UK Ad-Blocking By Device, February 2015 [CHART]
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Read MoreContent Marketing Effectiveness For Closing B2B Sales, July 2015 [CHART]
B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.
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