Consumer Behavior
How Consumers Respond To Positive Customer Experiences, October 2015 [CHART]
Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.
Read MoreReasons People Use Emojis, August 2015 [CHART]
Most US internet users have adopted emojis, at least enough to use them once in a while.
Read MorePeople Who Have Used A Sharing Economy Service, 2014 vs 2015 [CHART]
The sharing economy appears to have significant traction among US internet users; this year a majority of internet users have at least given it a try.
Read MoreSnapchat Users By Age, 2013 vs 2015 [CHART]
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
Read MoreWhy Apple Watch Owners Do Not Use Apple Pay, August 2015 [CHART]
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Read MoreTypes Of Purchases Made With Apple Pay, August 2015 [CHART]
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.
Read MoreMarketers' Definition Of The Visual Web, September 2015 [CHART]
The visual web is many things to many people—and marketers.
Read MoreSmart Home Device Ownership By Generation, May 2015 [TABLE]
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Read MoreThe Demise Of The American Middle Class [REPORT]
A new report from Pew Research details the demise of the American middle class.
Read MoreTop Concerns & Challenges With Deploying Internet Of Things, May 2015 [CHART]
Across industries, most decision-makers surveyed by the IDC thought the IoT would be of strategic importance to their business—but not transformational.
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