Consumer Behavior
How Frequently iPhone Users Check Their Phones By Demographic [TABLE]
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Read MoreUS Baby Boomer Smartphone Users, 2014-2019 [CHART]
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Read MoreImportance Of Predictive Marketing For B2B, September 2015 [CHART]
Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.
Read MoreHow Often American Bloggers Post New Content, August 2015 [CHART]
More than half of US bloggers publish blog posts at least weekly.
Read MoreWearable User Penetration By Age, 2014-2019 [TABLE]
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
Read MoreWearable Users, 2014-2019 [TABLE]
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
Read MoreUS Proximity Mobile Payment Adoption, 2014-2019 [TABLE]
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
Read MoreTop Disruptions Marketers See To Their Companies, August 2015 [CHART]
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Read MoreTop Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Read MoreDigital Banking Use By Generation, May 2015 [CHART]
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
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