Consumer Behavior
Sponsored Social Media Message Effectiveness [CHART]
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
Read MoreHow Americans Believe Technology Effects Society [CHART]
Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.
Read MoreB2B Customer Loyalty [CHART]
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Read MoreEmail Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Read MoreTop Technology Investment Priorities For Marketers [CHART]
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Read MoreTop Challenges For Developing & Managing Mobile Apps [CHART]
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
Read MoreHow Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
Read MoreHow Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Read MoreInterest In Virtual Reality By Generation, October 2015 [CHART]
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
Read MoreMillennial Teens' Favorite Media Activities, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read More