Consumer Behavior
Millennials' Top Life Goals By Financial Health
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35.
Read MoreData Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreEmerging Technologies People Believe Will Affect Their Lives
Internet users worldwide believe that smart home devices will have an effect on their lives.
Read MoreBarriers To Buying Internet Of Things Devices [CHART]
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.
Read MoreMarketing Effectiveness By Lifecycle Stage [CHART]
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Read MoreHow People Decide What TV Shows To Watch [CHART]
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreMillennials' Social Media Use By Demographic & Party Affiliation
Facebook is the place to reach millennials of all political persuasions.
Read MoreOriginal Scripted TV Series By Provider, 2009-2015
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Read MoreAmericans' Attitudes Toward Virtual Reality [CHART]
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
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