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Consumer Behavior

Elements Of Successful Email Campaigns [INFOGRAPHIC]

This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.

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Snapchat Growth Among Millennials & Gen Xers [CHART]

Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.

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Top Scenarios That Damage Corporate Reputations [CHART]

More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.

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Top Reasons Brands Launch Online Communities [CHART]

Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.

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Email Marketing Performance By Time Of Day, Q4 2015 [CHART]

Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.

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How Small Businesses Are Responding To The Rise Of Mobile [CHART]

The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.

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Frequency With Which People Watch TV Or Movies On Smartphones [CHART]

Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.

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2016 Podcast Listener Report [VIDEO]

The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.

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How People Research Political Candidates [CHART]

TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.

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Likely Voters Who Use Video To Learn About Candidates By Generation [CHART]

More than half of US likely voters who use digital video to learn about political candidates are Millennials.

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