Consumer Behavior
Social Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreTop Ways SMBs Use Marketing Videos [CHART]
Two-thirds of SMBs create marketing videos at least 4 times a year.
Read MoreGlobal Smartphone OS Market Share [CHART]
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
Read MoreFreelance Nation [INFOGRAPHIC]
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
Read MorePeople Who Have Felt Deceived By Sponsored Content [CHART]
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
Read MoreHow Native Ads Are Labeled [CHART]
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Read MoreConsumer Attitudes Toward Brands That Use Emojis [CHART]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
Read MoreFacebook Messenger Users – 2014-2020 [CHART]
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Read MoreDemographics Of Mobile Payment Users [CHART]
![Demographics Of Mobile Payment Users [CHART]](https://e-strategy.com/wp-content/uploads/2016/10/Demographics-Mobile-Payments-Users.png)
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Read MoreApp User Retention Rates – 2012-2016 [CHART]
![App User Retention Rates - 2012-2016 [CHART]](https://e-strategy.com/wp-content/uploads/2016/10/App-User-Retention-Rates-2012-2016.png)
Mobile users spend the majority of their app time with their single favorite one.
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