Consumer Behavior
Annoying Social Media Interactions By Brands [CHART]
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
Read MoreArticle Sharing By Social Network [CHART]
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMobile App Download Motivations
31.0% of respondents said they downloaded an app because a friend recommended it.
Read MoreSearch Channels Used During Purchase Process [CHART]
How online shoppers use dfferent forms of search during the purchase process.
Read MoreMillennials' Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
Read MoreUS Marijuana Use [MAP]
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
Read MoreConsumer Ratings Of Industries & Sectors [CHART]
The restaurant and computer industries enjoy the best net perception among US adults.
Read MoreFactors For Trust In Thought Leadership [CHART]
40% of C-suite executives consume thought leadership content on a daily basis.
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