Consumer Behavior
Top B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreMost Popular Messaging Apps [CHART]
The US differs from some European countries when it comes to the popularity of various messaging apps.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreEmail Marketing Competitive Analysis Tactics [CHART]
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Read MoreAugmented Reality vs Virtual Reality [CHART]
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
Read MoreTwitter Users By Device, 2015-2020 [CHART]
More than 52 million people in the US will use Twitter on a monthly basis.
Read MoreTop Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Read MoreConsumer Interest In Snapchat Spectacles [CHART]
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Read MoreWebsite Loyalty Factors [CHART]
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
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