Consumer Behavior
Where Marketers Get Their News [CHART]
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Read MoreSaying You In YouTube Videos [CHART]
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
Read MoreEffectiveness Of B2B Content By Social Channel [CHART]
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Read MoreEmail Etiquette [INFOGRAPHIC]
This infographic from Business Backer lists 36 tips for practicing sound email etiquette.
Read MoreHow Generations Watch Online Videos [INFOGRAPHIC]
YouTube is the most popular channel among all generations for product review videos.
Read MoreSocial TV Behavior By Channel [CHART]
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Read MoreConcerns About Artificial Intelligence [TABLE]
60% of internet users said they were very concerned about the criminal use of AI technologies.
Read MoreBenefits Of Artificial Intelligence [CHART]
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.
Read More64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
Read MoreLinkedIn Optimization [INFOGRAPHIC]
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
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