Consumer Behavior
Canadians Want Personalized Ads [CHART]
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreUS Barcode Use Penetration, 2011-2014 [CHART]
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Read MoreWeekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreCreating Shareable Content [PRESENTATION]
Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
Read MoreThe Engagement Metric [INFOGRAPHIC]
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
Read MoreOld School: The 40 Hour Work Week [INFOGRAPHIC]
This infographic by Online MBA examines the benefits of a 40 hour work week.
Read MoreSocial Media TV Chatter, January – June 2012 [CHART]
In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.
Read MoreMobile Devices Used For Consumer Apps [CHART]
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
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