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Consumer Behavior

Back-To-College Spending, 2007-2012 [CHART]

Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.

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How Internet TVs Are Connected [CHART]

Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.

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Post-Ad Actions Of Connected TV Users [CHART]

38% of viewers visited a website mentioned in a connected TV ad.

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Content Consumption Of American Smart Phone Users [CHART]

Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.

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Content Consumption Of American Tablet Users [CHART]

On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.

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Qualities Of Engagement For Top YouTube News Videos [CHART]

More than a third (35%) of the videos depicted devastating or intensely graphic images.

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Who Posts News Videos [CHART]

Almost two-thirds of the most viewed videos on YouTube (64%) were posted by citizens; 36% were posted by organizations.

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Producers Of Most Popular YouTube News Footage [CHART]

News organizations produced 51% of these most popular news videos while citizen-produced videos accounted for 39% of the most watched videos, most of which were live eyewitness news moments.

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Online Conversations About Fortune Global 100 Brands By Channel [CHART]

On average, the companies listed on the Fortune Global 100 generate a total of 10,400,132 online mentions per month, mostly via Twitter.

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World Wide Mobile Subscriptions [INFOGRAPHIC]

Mobile phone subscriptions have grown more than eightfold over the past 10 years (up from 0.7 billion in 2000), with the developing world driving much of the growth

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