Consumer Behavior
Unique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Read MoreFacebook Brand Post Engagement Rates, Q2 2011-Q2 2012 [CHART]
Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.
Read MoreMexican Social Network Users & Penetration, 2010-2014 [TABLE]
eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
Read MoreLatin American Internet User Penetration By Country, 2011-2016 [CHART]
Mexico’s social media audience is one that is open to hearing brand messages.
Read MoreOnline vs. In-Person Sociability By Demographic Segment [CHART]
8 in 10 Americans believe that they are more outgoing in-person rather than online.
Read MoreInfluence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
Read MoreInfluence Of Online Reviews On Car Dealership Visits [CHART]
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Read MoreTop 10 Brands Among American Men & Women By Social Chatter [TABLE]
Women are significantly more likely than men to discuss brands on social media sites.
Read MoreTop 10 TV Programs & Events By Social Chatter [TABLE]
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Read MoreMaximizing Tweets [INFOGRAPHIC]
Fusework Studios created this infographic based on Buddy Media’s Strategies for Effective Tweeting: A Statistical Review.
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