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Consumer Behavior

The State Of The Blogosphere 2012 [INFOGRAPHIC]

There are an estimated 31 million bloggers in the U.S. as of July 2012.

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Features American Mobile Buyers Want [CHART]

30% of mCommerce users in the US would like retailers to enable them to pay for something by phone and then pick it up in-store.

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US Retailer Purchase & Fulfillment Options, 2012 & 2017 [CHART]

Although only 39% of retailers enabled shoppers to buy on mobile, then ship to home, 59% planned to do so by 2017.

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Post Mobile Ad-Viewing Acts [CHART]

22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.

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Effect Of Social Media Profile Pictures On Followers [CHART]

HubSpot analyzed nearly 9 million Twitter profiles to produce this graph about the effect a photo has on a social media profile in gaining followers.

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Psychology Of Social Media [INFOGRAPHIC]

One in every five minutes online is spent using social media, a figure that has more than doubled since 2007.

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Customer Satisfaction Scores By Social Network [TABLE]

Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.

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Social Recruiting [INFOGRAPHIC]

Ninety-two percent of recruiters tap social networks to find new hires, according to the Jobvite 2012 Social Recruiting survey.

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Email Unsubscribe Rates By Industry [TABLE]

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

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Email Click-Through Rates By Industry [TABLE]

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

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