Consumer Behavior
Top 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreHow Social Media Encourages Brand Trust [CHART]
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
Read MorePre-Tweeting The 2012 Olympics [INFOGRAPHIC]
In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.
Read MoreFacebook Users Attention Fixation Order Across Platforms [EYE TRACKING]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreFacebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreHow Retailers Advertise On Facebook [INFOGRAPHIC]
Retail is the highest-spending sector in online advertising, projected to represent 22% of all online ad spending in 2012 after growing 24% during the year.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Read MoreFacebook Likes To Buys [INFOGRAPHIC]
CouponCabin takes a look at what it takes to move Facebook followers from Likes to Buys in this infographic.
Read More