Consumer Behavior
Factors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MoreTime Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]
In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.
Read MoreAmerican Mobile Facebookers, 2010-2014 [CHART]
By the end of 2012, 85% of mobile social networkers will use Facebook.
Read MoreAmericans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]
Nearly twice as many adults used location-based services in 2012, as compared to 2011.
Read MoreProduct Research Or Customer Service Online Destinations [CHART]
Consumers’ top choices were to visit the company website to make a purchase decision (89.3%) and visit a company site for self-serve support (68.8%).
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreResponse To Brand Offers Through Social Media [CHART]
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Read MoreTop Ten Subject Line Keywords By Open Rate, 2011 Holidays [TABLE]
More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.
Read MoreTop Back-To-School Shopping Considerations, 2011 & 2012 [CHART]
79% of back-to-school shoppers will look at an item’s value when deciding whether or not to purchase it.
Read MoreEffect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]
41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.
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