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Consumer Behavior

Sharing Social Shopping Preferences [CHART]

Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.

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Sharing Shopping Preferences [CHART]

Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks

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Pinterest vs. Facebook Marketing [INFOGRAPHIC]

Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.

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Top Reasons Social Network Users "Like" A Company, Brand Or Product [CHART]

Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product.

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Types Of Companies/Products People Follow On Social Networks [CHART]

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

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Frequency Of Search Engine Use [CHART]

As of June 2012, the vast majority of US internet users used search engines either daily (63.5%) or fairly often (21.0%).

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Japanese Smart Phone Video Viewers, 2011-2016 [CHART]

22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.

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Facebook Eyetracking Attention Order [HEATMAP]

EyeTrackShop, a startup that runs eye-tracking studies for advertisers, applied its technology to Facebook profile pages.

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Facebook Eyetracking [HEATMAP]

EyeTrackShop, a startup that runs eye-tracking studies for advertisers, applied its technology to Facebook profile pages.

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Cost Of Piracy [INFOGRAPHIC]

BackgroundCheck.org created this infographic to illustrate the cost of piracy.

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