Consumer Behavior
Mobile Devices & Insomnia [CHART]
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.
Read MoreEssential Technologies For The Fun Freshman Dorm Room [CHART]
One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.
Read MoreTop Technologies Essential For College Students [CHART]
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
Read MoreWebsite Preferences For Mobile Shopping [CHART]
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Read MoreDemographics: Desire To Blend In vs. Stand Out [CHART]
58% of US adults aged under 35 would rather stand out from than blend into the crowd.
Read MoreMobile Features & Content Use [CHART]
Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.
Read MoreLocation-Tagging Social Posts By Generation [CHART]
73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.
Read MoreSocial Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreSummertime Search Spikes [INFOGRAPHIC]
This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.
Read MoreB2C Email Subject-Line Length Metrics [CHART]
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
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