Consumer Behavior
Snapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read More2017 Internet Trends [VIDEO & PRESENTATION]
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Read MoreSnapchat For Marketing [INFOGRAPHIC]
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Read MoreSocial Media Posting Frequency [INFOGRAPHIC]
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
Read MoreVoice-Enabled Speaker Market Share [CHART]
While still far from mass adoption, virtual assistants are becoming more widely used by Americans.
Read MoreAverage Time Spent Per Day With Major Media [CHART]
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreDevices Through Which People Watch TV [CHART]
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Read MoreEffective Email List Growth Tactics [CHART]
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
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