Consumer Behavior
Top 5 Retail Mobile App Reach, 2011 Holiday Season [CHART]
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
Read MoreTop 10 Mobile Apps For Shopping, June 2012 [TABLE]
47% of American smart phone owners used a mobile shopping app in June 2012.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Read MoreSocial TV Penetration [INFOGRAPHIC]
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Read MoreTime Spent With Mobile Apps vs. The Mobile Web [CHART]
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
Read MoreUS Smart Phone, PC & TV Users, 2008-2012 [CHART]
The smart phone audience is creeping closer to PC audience levels.
Read MoreAmerican Smart vs. Feature Phone Penetration, Oct. 2010-June 2012 [CHART]
Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreReasons People Ignore Mobile Ads [CHART]
Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.
Read MoreTV & Mobile Device Use By Generation [CHART]
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
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