Consumer Behavior
Daily Devices People Use For Shopping [INFOGRAPHIC]
More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.
Read MoreRestaurant Searchers' Purchase Decisions [INFOGRAPHIC]
Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).
Read MoreAverage Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
Read MoreBack-To-School Shopping Destinations [CHART]
3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered.
Read MoreMulti-Channel CPG Shoppers [CHART]
The percentage of consumers who relied upon fewer than 5 channels was up significantly in Q2 2012, rising to 49.2% from 44.5% in Q1.
Read MoreOnline American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Read MorePost Blog-Recommendation Acts By Mothers [CHART]
The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MoreeBook Purchases By Americans [CHART]
Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
Read MoreeContent Purchased On Tablets [CHART]
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
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