Consumer Behavior
Sections Of Websites On Which Users Watch Product Videos [CHART]
Half of US internet users had watched product videos on the homepage of a retailer, and 47% had watched them on product pages.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreIndian Social Networking Penetration, 2010-2014 [CHART]
eMarketer estimates that more than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year’s total.
Read MoreTypes Of Videos Watched By eShoppers While Apparel Shopping [CHART]
Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreVisual Storytelling [INFOGRAPHIC]
In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.
Read MoreEmail List Building Tactic Effectiveness [CHART]
Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.
Read MoreVanity Googling [CHART]
46% admitted they have Googled their name within the past 24 hours.
Read MoreEmail Client Market Share [INFOGRAPHIC]
In this infographic, Litmus breaks down the market share of the most popular email clients.
Read MoreMulti-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
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