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Consumer Behavior

Pinterest Users By Generation, July 2012 [CHART]

The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics.

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Use Of Mobile Content, April vs. July 2012 [CHART]

During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device.

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Wasting Time At Work [INFOGRAPHIC]

This infographic by TrackVia details just how people waste time at work, and it ain’t social media that’s killing productivity.

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eSaving, September 2012 [CHART]

Brian Solis Interviews Gary Vaynerchuk

Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family.

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Americans: Planning For The Future vs. Living In The Moment By Demographic [CHART]

48% of Americans would rather “live for today” than “plan for tomorrow,”

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iPhone 5: Now Or Later? [INFOGRAPHIC]

Infographic: What happens when you go to buy a new iPhone less than a month before the rumored new release?

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TV Subscription Changes [CHART]

21% of American pay TV subscribers say they either reduced (14%) or eliminated (7%) their pay TV subscriptions in the past year.

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Email Marketing Metrics For Multi-Channel Retailers [TABLE]

Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.

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Effect Of Social Media Sites On Political Views [CHART]

Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site.

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Multi-Device Path To Purchase [TABLE]

2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.

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