Consumer Behavior
Pinterest vs. Tumblr Visitors, July 2010-July 2012 [CHART]
Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com.
Read MoreTime Spent Watching Online Video By Device, Q2 2012 [CHART]
During the second quarter, two-thirds of the videos viewed on tablets were long-form video, compared with about one-half the total videos in 1Q12.
Read MoreRed State/Blue State Online Video Views [MAP]
Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012.
Read MoreAverage eCommerce Order Value By Social Media Site, January – August, 2012 [CHART]
Shoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter.
Read MoreWhy People Unsubscribe From Mobile Updates [CHART]
The leading reason mobile phone users unsubscribe from mobile marketing updates is message overload.
Read MoreMobile Phone Security [CHART]
54% of app users have decided to not install a cell phone app when they discovered how much personal information they would need to share in order to use it.
Read MoreEffect Of Smart Phone Owners' In-Store Research [CHART]
14% of American smart phone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result.
Read MoreOnline Information Sharing By Select Demographics [CHART]
One-third of US adults say they are more comfortable sharing information online than in person.
Read MoreFrequency Of Egyptian Online Mobile Use [CHART]
Egyptian smart phone adoption rate is only about 26%.
Read MoreAmerican Retail eCommerce Sales, 2010-2016 [CHART]
eMarketer expects online holiday sales to account for nearly a quarter (24.3%) of the $224.2 billion in US retail ecommerce sales forecast for all of 2012.
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