Consumer Behavior
Trust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreTypes Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]
The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]
Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.
Read MoreBanner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Read MoreAmerican Social Network Users By Generation, June 2012 [CHART]
26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.
Read MorePhoto-Sharing Sites & Twitter [CHART]
Diffbot found that 15% of photos shared worldwide on Twitter came from Instagram, second only to direct Twitter image-sharing, at 40%.
Read MoreTypes Of Links Shared On Twitter, July 2012 [CHART]
Diffbot looked at 750,000 links posted to Twitter worldwide and found that 36% were images, 16% were articles and 9% were videos.
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