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Consumer Behavior

Third 2012 Presidential Debate [INFOGRAPHIC]

In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.

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Most Popular Digital News Sources, October 2012 [CHART]

A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.

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Ways People Share Their Opinions About Movies, October 2012 [CHART]

88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).

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Most Important Elements Of B2B Content, October 2012 [CHART]

Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers.

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Social Media Habits By Gender, October 2012 [CHART]

Two-thirds of the online survey’s female Facebook members said they login to the social network at least once a day.

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Tablet Owners By Income, October 2012 [CHART]

47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets.

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10 Fastest-Growing Consumer Goods Categories [CHART]

Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012.

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Presidential Candidates' Mobile Apps/Website Traffic [CHART]

While smart phone penetration stood at only 14 percent during the last election in Q4 2008, it’s now at 55 percent as of August 2012.

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Texting & Language [INFOGRAPHIC]

This inforgraphic takes a look at how texting is transforming our language.

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Exam Schools [INFOGRAPHIC]

This infographic looks at the new trend of exam schools that admit applicants mainly on the strength of their entrance exams.

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