Consumer Behavior
Social Media & Political Engagement By Generation [CHART]
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.
Read MoreNetworked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Read MorePolitical Text Messaging [TABLE]
19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election.
Read MoreMobile Campaign News By Political Affiliation [TABLE]
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.
Read MoreMobile Phone Ownership & Use By Political Party Affiliation [TABLE]
Liberal voters are more likely than conservatives to own a smart phone or to use text messaging.
Read MoreBest Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreSocial Engagement & Transaction Volume, October 2012 [CHART]
Customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following whatever spurred their engagement.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
Read MoreEmail Opens By Hour After Delivery, Q1 2012 [CHART]
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.
Read MoreNorth American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]
Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.
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