Consumer Behavior
Paid Streaming Video Market Share, February vs. September 2012 [CHART]
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers.
Read MorePolitical Imagery & Candidate Likeability [PRESENTATION]
Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”
Read MoreHotel-Related Mobile Activities Of Travelers, February 2012 [CHART]
US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.
Read MoreMobile App Growth By Category, May 2012 [CHART]
US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
Read MorePreferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Read MoreBenefits Of Using Mobile Wallets In-Store, March 2012 [CHART]
Convenience was the top reason US consumers said they would be interested in using a mobile wallet.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read MoreFearful Creatives [INFOGRAPHIC]
This infographic by Column Five Media lists the common phobias of creatives.
Read MoreeBay & Amazon The Most Pinterestable eTailers [CHART]
14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest.
Read MoreAmazon Top Shop For Early Holiday Shoppers [CHART]
Mass merchants continue to be the preferred destination for early holiday shoppers.
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