Consumer Behavior
Pre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreOnline Video Viewership Among Select Industries Worldwide, Q3 2012 [CHART]
Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.
Read MoreLeading Holiday Shopping Channels, 2011 & 2012 [CHART]
Those intending to make a holiday purchase on the internet climbed to 33% in 2012, up from 25% in 2011, while the percentage of people planning to buy in-store also climbed by two percentage points, to 19%.
Read MorePre-Store Visit Mobile Activities Of Online Holiday Shoppers, 2011 & 2012 [CHART]
About four in 10, said they would use smart phones to search for sales and other specials before entering a store.
Read MoreMobile Gift Buying During The Holidays, 2011 & 2012 [CHART]
eCommerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution.
Read MoreTop Benefits Of Set Email Delivery Times, September 2012 [CHART]
Being able to ensure emails arrived during a specific time window increased engagement.
Read MoreSmart Phone Market Share By OS, September 2012 [CHART]
Android owners accounting for 55% of the market, and iPhone owners about 31%.
Read MoreSmart Phone Purchase Plans, September 2012 [CHART]
73% of US consumers who planned to buy a smart phone in the next six months already owned a smartphone.
Read MoreMeals & Mobile Email Metrics, October 2012 [CHART]
Mobile email opens are on the rise, and it seems that there are distinct times of the day that are most effective for reaching mobile users by email.
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