Consumer Behavior
Fortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]
Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.
Read MoreOnline Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]
A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.
Read MoreBank Customers' Attitudes Toward Banking Conveniences By Bank Type, February 2012 [CHART]
Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.
Read MoreeBankers Who Are Happy With Their Institution's Mobile Services By Bank Type, February 2012 [CHART]
60% of US credit union members thought their bank was doing a great job at providing innovative technology.
Read MoreTypes Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]
36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.
Read MoreAttitudes Toward Online Product Videos, November 2011 [CHART]
More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.
Read MoreTablet Owners In-App Ad Interest by App Type, October 2012 [CHART]
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Read MoreDigital Audio Listeners Attitudes Toward Advertising, October 2012 [CHART]
Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages.
Read MoreFollower Growth Among Twitter Users That Mention Brands, January 2011 – June 2012 [CHART]
The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half of 2012.
Read MoreHow Internet Users Are Changing Their Pay TV Services, May 2012 [CHART]
46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package.
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