Consumer Behavior
CPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]
The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.
Read MoreDemographics Of Pinterest Users, August 2012 [CHART]
Pinterest shows promising penetration across demographics of age, household income and education level.
Read MoreSite Categories That Most Benefit From Pinterest Traffic, June 2012 [CHART]
Pinterest users have a high interest in travel content related specifically to transactions.
Read MoreHow Internet Users Watch TV Content, June 2012 [TABLE]
29% of US internet users have watched TV content through a mobile device.
Read MoreWhy People Are Watching More Time-Shifted Video, October 2012 [CHART]
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.
Read MoreOnline Video Subscription Services Market Share, 2011 & 2012 [CHART]
TVGuide.com found that 42% of US TV viewers watched more streamed content in 2012 than they did in 2011.
Read MoreGlobal Social Login Preferences, Q4 2009 – Q3 2012 [CHART]
Facebook hasn’t always been the most popular service offering social login to other sites.
Read MoreWeekly Hispanic Communication Technology Use, March 2012 [CHART]
Online Hispanics averaging 4.0 hours per week on social networks, vs. 3.7 hours for online non-Hispanics.
Read MoreUS Hispanic Social Media Use, 2010-2014 [CHART]
Although Hispanics overall post lower-than-average social networking penetration, online US Hispanics are social mavens.
Read MoreDemographics Of Tablet Newspaper/Magazine Readers, August 2012 [CHART]
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
Read More