Consumer Behavior
Most Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreMobile Restaurant Customers Who Place Orders Ahead Of Time, September 2012 [CHART]
Nearly a quarter of US smart phone and tablet users have placed an order ahead of time using their mobile phone.
Read MoreOnline Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
Read MoreAmerican Tablet Market Penetration, 2010-2015 [CHART]
eMarketer estimates that 22% of the total US population will use a tablet at least monthly this year, more than double the percentage with access to such a device in 2011.
Read MoreGlobal 7" Tablet Shipments, 2011-2013 [CHART]
IHS iSuppli estimates 17 million 7-inch tablets shipped last year and projects that this year’s total shipments will reach 34 million worldwide. By 2013 that number will nearly double.
Read MoreTime Spent Online [INFOGRAPHIC]
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
Read MoreBlack Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
Read MoreSocial Sites eTailers Will Use For Holiday Season, September 2012 [CHART]
86% of online retailers planned to use Facebook and 70% Twitter for holiday promotions.
Read MoreExpected Holiday eCommerce vs mCommerce Sales, September 2012 [CHART]
US retailers with a web presence expected just over half of their holiday sales to come from eCommerce. They said an additional 6% would come from mCommerce
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