Consumer Behavior
Customer Service Features Important To Online Gift Buyers, September 2012 [CHART]
US online buyers told surveyor MarketLive in September that accessible information and customer service was very important when buying gifts online.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreTime Spent Per Day With Major Media, 2009-2012 [CHART]
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Read MoreDemographics Of Parents Who've Used Parental Controls On Their Online Teens, September 2012 [CHART]
Higher-income parents were more likely to use parental controls for their teens’ internet usage.
Read MoreTeen Parent Online Privacy Concerns, September 2012 [CHART]
A majority of parents of teens were very concerned about their interactions with strangers online.
Read MoreDemographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreContent-Related Behavior By Demographics, October 2012 [TABLE]
Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.
Read MoreBest Source For Marketing & Advertising, October 2012 [CHART]
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
Read MoreHow People Plan To Use Social Media For Holiday Shopping, September 2012 [CHART]
47% of US internet users planned to use reviews in their holiday shopping.
Read MoreHow Social Media Is Used For Holiday Gift Ideas, October 2012 [CHART]
Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.
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