Consumer Behavior
Holiday Online Deal Seeking By Income, November 2012 [CHART]
Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoremCommerce Traffic, Q3 2011 – Q3 2012 [CHART]
Traffic from smart phones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, while tablets’ share of e-commerce traffic surged from 3.16% to 8.37%.
Read MoreTwo-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreMobile Use Among Fast Food Customers, Q4 2011 [CHART]
Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.
Read MoreTime From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MoreSocial Media Sites Used By Marketers vs. Everyone Else, September 2012 [CHART]
Marketers need to make sure they are not overcommitting to social channels & that their actions on social media are aligned with consumer preferences.
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