Consumer Behavior
Likelihood To Purchase Based On Customer Service Satisfaction, Q1 2012 [CHART]
86% of consumers who reported being very satisfied with their most recent customer service interaction with a company were likely to repurchase.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreTablet Owners Who Search For Info As A Result Of TV By Gender & Generation, August 2012 [CHART]
More than seven in 10 US tablet owners ages 18 to 34 looked up product information on their devices after seeing something interesting about it on TV.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreeCoupon Reimbursements By Income [INFOGRAPHIC]
RevTrax said that ‘areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the median.’
Read MoreDemographics Of Likely eCoupon Users [INFOGRAPHIC]
RevTrax said that there were five top demographic categories that ‘stand out as most likely to use digital coupons.’
Read MoreDigital Coupon Reimbursements By Region [INFOMAP]
The top digital coupon cities according to RevTrax are Charlotte, N.C.; Rochester, N.Y.; Raleigh, N.C.; Virginia Beach, Va. and Huntsville, Ala.
Read MoreOnline vs In-Store Purchase Preferences By Product Type [CHART]
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’
Read MoreHow In-Store Online Research Affects Purchase Decisions [CHART]
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
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