Consumer Behavior Archives - Page 471 of 547

Email Open & Click-Through Rates, Q4 2009 – Q3 2012 [CHART]

The average email open rate increased to 27.2% in Q3, rebounding from a small drop in Q2, and representing the highest level in at least 2 years.

Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.

4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).

While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.

Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.

59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).

3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).

While 1 in 3 social media users agree that ads on social networking sites are more annoying than other online ads, 15% have shared a social ad.