Consumer Behavior
Customer Experience Metrics, December 2012 [CHART]
Companies with strong customer experience metrics are more confident in customer experience results.
Read MoreMobile Video Sharing, December 2012 [CHART]
92% of mobile consumers shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing.
Read More2012's Top 10 Facebook & Twitter Trends [TABLE]
The Presidential election topped the list of US events that generated the most buzz on Facebook.
Read MoreUnliking Brands Behavior, December 2012 [CHART]
1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network.
Read MoreTop 10 Trending Google Searches Of 2012 [TABLE]
The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.
Read MoreEmail Open Share By Country & Platform, April – October 2012 [CHART]
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
Read More2012's Top 10 TV Programs [TABLE]
This year’s top TV programs were dominated by football telecasts, with NFL programming occupying the first 8 of the top 10 shows of the year.
Read MoreFacebook Post Reach By Post Type, August – October, 2012 [CHART]
Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.
Read MoreMost Engaging Facebook Posts By Content Type, November-December 2012 [CHART]
HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.
Read MoreFrequency With Which Consumers Sever Social Connections With Brands, October 2012 [CHART]
Though around two in five internet users ended their social connections with brands at least ‘sometimes,’ slightly more reported doing so only ‘rarely.’
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