Consumer Behavior
Mary Meeker 2013 Trends [PRESENTATION]
Analyst Mary Meeker illustrates that mobile and tablets are driving new levels of connectivity, particularly in emerging markets.
Read MoreHoliday eTail Satisfaction, 2012 [INFOGRAPHIC]
This infographic by ForSee looks at consumers’ satisfaction over their eTailing experiences this holiday season.
Read MoreWorld Leaders Who Tweet [CHART]
75 percent of the world’s heads of state have a presence on Twitter.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreReasons American Facebook Users Share Products On Social, July 2012 [CHART]
The most popular motivation for those sharing products on social media was users’ desire to share their tastes with their networks.
Read MoreTop 10 Online Newspapers Worldwide By Unique Visitors, October 2012 [CHART]
The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail.
Read MoreCross-Platform Audience Measurement Standards, 2012 [CHART]
47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.
Read MoreOnline Retail Spending By Generation, December 2012 [CHART]
87% of the online population visited a retail site in November.
Read MoreHoliday eCommerce Spending, 2011 vs 2012 [CHART]
Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called Green Week (Dec. 10-16).
Read MoreOnline Shopping Behavior Of The Wealthy, December 2012 [TABLE]
Virtually all (98%) affluent consumers use the internet to shop and make purchases.
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