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Consumer Behavior

US Retail mCommerce Sales By Device, 2011-2016 [CHART]

This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015.

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Frequency Of Mobile Social Network Visits, July 2011 & March 2012 [CHART]

In the US, 60% of smartphone users surveyed by Google in March 2012 reported that they visited mobile social networks daily, up from 54% in July 2011.

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Devices On Which People Access Social Media, 2011 & 2012 [CHART]

There is no question that social media has gone mobile, as more and more consumers access their accounts via smart phones and tablets.

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Retail mCommerce, 2011-2016 [CHART]

Mobile devices had a strong influence on the 2012 holiday season, and look set to continue that momentum through this year and beyond.

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College Student Access To Select Media By Channel, January 2013 [CHART]

The 18-24 demographic is watching slightly less TV these days, and concurrently watching more internet and mobile video.

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Americans' Attitudes Toward Quality Of Life Factors Compared To Other Nations, January 2013 [CHART]

Screenshot: GTM Pageviews Tag Fields To Set Dynamic Source Tracking

Americans are sour on their health care system and neutral on their economic system, but they firmly believe that their individual freedoms outshine those afforded citizens in other modern, industrialized nations.

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Daily Time Spent Social Networking By Demographic, January 2013 [CHART]

Screenshot: GTM Lookup Table Variable For Source UTM

Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so.

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American Search Advertising Click Behavior by Region & Age, January 2013 [CHART]

Screenshot: GTM utm_source Variable Configuration

22% of online Americans say that they click on search engine ads.

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Percentage Of Web Traffic From Mobile Devices, Q4 2011-Q4 2012 [CHART]

The percentage of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012.

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Sponsorship Spending, 2009-2013 [CHART]

Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.

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