Consumer Behavior
Customer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreTime Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.
Read MoreAttitudes Toward Restaurant Loyalty Program, January 2013 [TABLE]
Close to 2 in 3 consumers with household incomes of at least $75,000 would be more likely to recommend a restaurant to others if it offered an appealing rewards program.
Read MoreHoliday eCommerce Traffic Sources, January 2013 [CHART]
Only 2% of traffic to retailers during the holiday season came from social networks.
Read MoreBrand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
Read MoreMobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreMobile Search Engine Traffic Market Share, Q4 2012 [CHART]
Mobile activity on Google far outpaced Yahoo and Bing.
Read MoreMarketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]
Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
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