Consumer Behavior
American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.
Read MoreUS Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]
Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.
Read MoreMethods Online Americans Use To Watch TV, June 2012 [CHART]
Over half of respondents streamed via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
Read MoreLinkedIn Eyetracking [HEATMAP]
Heatmaps of where visitors to LinkedIn profile pages focused their attention.
Read MoreConsumer Attitudes Toward Online Tracking, January 2013 [CHART]
Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior.
Read MoreTrust In General News Sources By Age, January 2013 [CHART]
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
Read MoreAmericans' Online Privacy Concerns, January 2013 [CHART]
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes.
Read MoreCPG Coupon Distribution, 2008-2012 [CHART]
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.
Read MoreConsumer Attitudes Toward Purchasing New Products, January 2013 [CHART]
1 in 2 consumers from around the world are generally willing to switch to new brands.
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