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Consumer Behavior

Online Prescription Use By Generation, October 2012 [CHART]

More than one-third of baby boomers were already managing their prescriptions online.

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Top 10 Travel-Related Mobile Websites, June 2012 [TABLE]

Snail's-Pace Page Loading

Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.

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Top 10 Travel Websites, December 2012 [CHART]

Top 10 travel websites among US Internet users, ranked by market share of visits.

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Frequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]

Redirecting Traffic

eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.

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Retail Sales Growth, 2003-2013 [CHART]

Retail industry sales (excluding automobiles, gas stations, and restaurants) will rise by 3.4% this year.

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Luxury Spending By Affluents In 2013 [TABLE]

18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.

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Time Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]

Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).

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Consumers’ Savings From CPG Coupons, 2008-2012 [CHART]

Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.

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Most Popular Website Categories During The Holidays, November – December 2012 [CHART]

9 in 10 American internet users (or 194 million Americans) visited a retail site in December.

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American Hispanics' Social Shopping Activities, May 2012 [CHART]

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

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