Consumer Behavior
Top Mobile App Types For Data Consumption, September-December 2012 [CHART]
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Read MoreExecutives' Views On Customer Experience & Loyalty, February 2013 [CHART]
74% of American senior executives surveyed by Oracle strongly agree that customers’ experiences impact their willingness to be loyal advocates.
Read MoreStumbleUpon Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention at StumbleUpon.
Read MoreStumbleUpon Eyetracking [HEATMAP]
This heatmap illustrates where people focus their attention at StumbleUpon.
Read MoreUS Monthly Internet Radio Listeners, 2010-2016 [CHART]
Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreKey Performance Indicators For Native Video Ads, December 2012 [CHART]
The most common primary key performance indicators were brand lift, sharing and cost efficiency.
Read MoreTwitter Eyetracking Attention Order [HEATMAP]
This heatmap illustrates the order in which people focus their attention on Twitter pages.
Read MoreTwitter Eye Tracking [HEATMAP]
This heatmap illustrates where people focus their attention on Twitter profiles.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
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