Consumer Behavior
Select Social Media User Demographics, February 2013 [CHART]
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
Read MoreConnected TV & Mobile Penetration, 2011-2016 [CHART]
Smart phone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Read MoreMobile Purchases By Device, February 2013 [CHART]
More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device.
Read MoreAmericans Researching Companies They May Deal With, February 2013 [CHART]
56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with.
Read MoreViewability Of Display Ads, 2012 [CHART]
56% of directly placed ads stayed in-view for at least 1 second in H2 2012, up from 49.9% in H1.
Read MorePerceptions Of Social Media Marketing, February 2013 [CHART]
Social media is important to an organization (94%) and it enhances awareness of their brand (92%).
Read MoreMedia Spend Efficiency By Channel, Q4 2012 [CHART]
Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost.
Read MoreFinancial Activities On Mobile Devices By Device Type, February 2013 [CHART]
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
Read MoreConsumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
Read MoreOnline Videos Views By Device, Q4 2011 – Q4 2012 [CHART]
In Q4 2012, non-PC/Mac devices accounted for 12% of video views, triple their share from Q1, and 6 times their share from a year earlier.
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