Consumer Behavior
How Teens Find Video Content [CHART]
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
Read MoreConsumer Attitudes Toward Facial Recognition By Demographic [TABLE]
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
Read MoreSearch Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Read MoreEmail Etiquette For Business [INFOGRAPHIC]
This infographic by The Business Backer highlights many of the dos, don’ts, and tips for using email professionally.
Read MoreEmail Type For C-Suite B2B Lead Generation Form Conversions [CHART]
How often do executives submit personal rather than business emails when completing forms for content downloads?
Read MoreIndustry Reputations [CHART]
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Read MoreLead-Generating Content [CHART]
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Read MoreIgnore Bing At Your Own Peril [CHART]
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Read MoreCost-Per-Lead By Industry [CHART]
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
Read MoreLive Video Streaming [INFOGRAPHIC]
This infographic from Koeppel Direct illustrates the rise of live video streaming.
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